In order to meet the demand of tourists for the special products and Suqian famous local products, Xiangwang's hometown scenic area has set up a direct store "Yujiapu", which directly displays Suqian famous local products and Suqian famous local products in front of tourists for face-to-face sale. In view of the phenomenon that the price of tourist attractions is too high and the price is not clearly marked, "Yujiapu" has put forward four promises, namely, the goods are operated according to law, the price is clearly marked, the goods are returned unconditionally, and the express delivery service is provided, which has been recognized by the majority of tourists.

Since its opening, the store has developed dozens of special products, such as Xiang Yu's horse riding statue, commemorative coin of Xiang Yu's concubine and Peking Opera facial makeup, Western Chu chess, Suqian specialty gift bag and so on. Xiang Yu's horse riding statue is a reduced version of the statue of xichengmen, the first scenic spot in the scenic area. It is also arrogant and domineering. Xiang Yu's Peking Opera facial makeup is designed and produced around the sad and beautiful love of farewell my concubine in ancient times, promoting the eternal love of farewell my concubine. Suqian specialty big gift bag, "I want you to Take Suqian home.". Tourists can choose hawthorn cake, kohlrabi, sweet oil, Yanghe wine, etc. of Suqian according to their preferences, and then put them into the gift bag to return with a full load.